Mr. Lamoureux began directing commercials in the early aughts. He was quickly recognized by Creativity magazine as “one to watch,” and the following year was featured in the New Directors Showcase at the Cannes Advertising Festival.
He’s since garnered multiple awards for his short-film and commercial efforts, and has worked with some of the world’s leading ad agencies (Wieden+Kennedy; Mother, London; BBDO; Havas) to create hundreds of memorable commercials, and a few dozen that were very forgettable.

Illustration by Louise Bonnet

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